Overview:
As DETERMINANT continues to expand its online presence and integrate digital strategies with offline store operations, we are seeking a Senior Performance Marketing Specialist. This role is pivotal in driving our online sales growth while supporting offline store performance through data-driven marketing efforts. The ideal candidate will possess a strong marketing background with expertise in performance marketing, and will work closely with the Marketing Manager to execute campaigns that deliver measurable results.
Key Responsibilities:
- Digital Performance Marketing:
- Execute and optimize digital marketing campaigns across platforms (e.g., Google Ads, Facebook Ads, TikTok) to drive traffic, conversions, and revenue.
- Analyze campaign performance and provide actionable insights to improve ROI, focusing on customer acquisition and retention.
- Collaborate with content and creative teams to ensure digital assets are optimized for performance marketing objectives.
- Support for Offline Store Marketing:
- Assist in integrating performance marketing strategies with offline store initiatives to enhance foot traffic and in-store conversions.
- Utilize data analytics to measure the impact of online campaigns on offline sales, and adjust strategies to optimize outcomes.
- Work with store managers to align marketing efforts with customer behavior insights.
- Cross-Channel Integration:
- Support the development and execution of strategies that integrate online and offline marketing efforts, ensuring a consistent brand experience.
- Utilize performance data to inform broader marketing strategies, including influencer marketing, email campaigns, and affiliate programs.
- Budget and Performance Monitoring:
- Assist in managing budgets for performance-driven initiatives, ensuring resources are allocated efficiently to maximize ROI.
- Track and report on spending and campaign performance, providing regular updates to the Marketing Manager.
- Analytics and Reporting:
- Regularly analyze and report on key performance metrics, using tools like Google Analytics, social media insights, and CRM data.
- Identify trends and insights to inform ongoing optimization efforts and improve campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in performance marketing, with a focus on digital channels within the retail or e-commerce sector.
- Strong knowledge of digital marketing tools and strategies, with a proven track record of driving online sales.
- Experience in integrating online marketing with offline retail initiatives.
- Proficiency in data analysis and performance tracking tools (e.g., Google Analytics, Facebook Business Manager, TikTok Ads).
- Strong communication and collaboration skills, with the ability to work effectively within a team.
Preferred Skills:
- Experience in retail marketing, with an understanding of customer behavior in both online and offline environments.
- Ability to manage multiple projects and campaigns simultaneously, with a focus on delivering results.
- Creative problem-solving skills and a proactive approach to optimizing marketing efforts.
Why Join DETERMINANT
- Contribute to a growing brand that is leading the way in combining online and offline sales channels.
- Be part of a collaborative team where your contributions directly impact the company's success.
- Opportunity to grow your career in a dynamic and innovative environment.
