1. RESPONSIBILITIES:
- Design and implement trade marketing strategies to promote and enhance user engagement;
- Plan and execute offline marketing activities such as events, roadshows, product demos, and partnerships with retail locations to drive app awareness and user acquisition;
- Collaborate with partners and suppliers to create marketing campaigns to boost brand presence and attract users;
- Conduct market research to identify trends, opportunities, and competitive landscape, providing insights to shape marketing strategies;
- Create and distribute marketing materials (brochures, banners, POSM) to support offline initiative;
- Provide the sales team with tools, materials, and training needed to effectively promote our mobile app and services;
- Monitor and analyze the effectiveness of trade marketing initiatives, using data to optimize future campaigns;
- Work closely with cross-functional teams to ensure consistent brand messaging;
- Perform other tasks as assigned by direct management.
2. QUALIFICATIONS AND SKILLS:
- Bachelor's degree in Marketing, Business Administration, or a related fields;
- At least 2 years of experience in trade marketing or a similar role, preferably in the technology or mobile app industry;
- Strong communication and relationship-building skills to work effectively with partners and internal teams;
- Creative mindset with a passion for developing innovative marketing strategies;
- Proficient in marketing tools and platforms, including social media and ema marketing;
- Have a personal laptop.
