Trade Marketing Lead - MONT

JOB PURPOSE:

The purpose of this position is to develop and implement trade marketing strategies and customer activity plans to drive distribution and sales volume. The role also involves leading the trade marketing agenda within the assigned sub-channel.

JOB RESPONSIBILITIES:

Lead the development of the channel & category plan for assigned sub-channels:

Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, sub-channels

Develop channel initiatives that support category/channel growth

Identify opportunities and develop monthly/quarterly/yearly trade program

Develop and review the guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of Value Management and Sales Development (FIT) team

Work with Operations team & Sales team to ensure excellence in in-store execution.

Define and leverage channel insight, competitors update & channel opportunity in to trade program plan by integrating with Operation team.

Work out the brief for agencies.

Develop and execute all channel & category, schematic shopper promotions:

Lead scheme proposal and execution

Lead the communication to internal and external stakeholders on the scheme

Conduct ROI and post-promotion evaluation.

Facilitate information sharing, best practices and joint initiatives with other sub-channels

Budget Management:

Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget via analyzing, managing, tracking trade marketing budget spend.

To ensure compliance with all regulatory systems of the company

JOB REQUIREMENTS:

Education: Bachelor's Degree in Business, Marketing or related fields

At least 4 years in channel and category management role, preferred experience in On-premise Channel in FMCG company.

Strong understanding trade marketing, category & channel development

Strong competence in project management & stakeholder management

Strong analytical skills and business mindset.

Proven business management competency

Strong communication and influencing skills

Good command of English communication and computer skills

Proactive, energetic, confident, and independent

Very result-oriented

Self-motivated and ability to handle multiple task

Creative and passionate, willing to take challenges.