I. JOB DESCRIPTIONS:
1. Build and execute the trade category plan for the channel(s) assigned:
- Develop customer; shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/ channels
- Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives
- Work with field sales team to ensure excellence in in-store activation
2. Work out monthly rolling forecast for the specific channel(s):
- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume
3. Support marketing team in launch/ re-launch and consumer promotion activities:
- Provide input for marketing to build budget, scheme and communication plans
- Allocate promotion volume to channel/ customers in charge
- Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store
4. Develop and execute all trade/ schematic shopper promotions:
- Work out and propose the scheme to Sr. Trade Marketing Manager (having experience with Personal Care is an advantage)
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores
- Conduct post-promotion evaluation
- Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
- Managing PG/ BA in store, proactive work with KAM to re-allocate, contribute to build KPI for enhancing offtake.
5. Activity planning:
- Yearly AOP/ quarterly & monthly forecast & demand planning, deliver FA
- JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/ KPIs of the categories in-charged.
- Monthly meeting with KA for operation and campaign cascade/listing progress new products.
II. REQUIREMENTS:
- University graduate in business administrative, Foreign Trade, Economics or relevant
- At least 5 years working experience in Trade Marketing for FMCG Industry (experience in trade marketing MT is an - advantage)
- Good analytical and influencing skill.
- Good sense of numbers.
- Proven business management competency
- Proactive and good communication skill
