MISSION STATEMENT:
Develop and implement Strategies to strengthen the Company's market presence and help it find a voice that will make a difference through Trade Promotion.
ROLES:
- Plan for Full Year Trade Plan activities and organize them efficiently
- Conduct the Research/ Survey to confirm the Price Image Competitiveness for both B2B and B2C
- Promotion Display Management (Battle Plan)
- Promotion Management
- Trade Plan Communication with other Departments
- The Trade Promotion Register follows the Government Trade Law
- Supervise the Department and provide guidance and feedback to other Marketing team
KEY RESULT AREAS:
Trade promotion:
- Develop and execute effective trade promotion plans for the store.
- Be commercial and practical thinking and be the link between Offer and Operations and Marketing
Pricing Image:
- Ensure the Pricing Index follows company strategy and is implemented according to the plan
- Expertise in market information and competitor promotion
PEOPLE SPECIFICATION
- University Degree, preferably in Economics, Business Management with specialization in Trade Marketing Management or related subjects
- At least 10 years experience in wholesale, retail, or FMCG organizations
- Expertise in Marketing
- Excellent Leadership and Organizing Skills
- Analytical and commercial thinking
- Fluent in English and Vietnamese (both written and spoken)
