Hailstone Labs is Asia's leading web3 venture studio.
Based in Hong Kong, we are a global team of researchers, engineers, designers, operators, and crypto veterans #BUIDLing the next digital economy. We are firm believers in the ethos and paradigm shifting potential of crypto. Our portfolio companies and advisory clients benefit from our long term and hands-on approach, from concept to full fledged venture. We also invest in promising startups through our venture capital arm.
With an open and flexible workplace environment, you will be able to discover endless possibilities and potentials. Let's create marvelous impacts with fast-paced teammates from different countries, share insight and learn from the process.
Want to #BUIDL with us together We are looking for a Web3 Marketing Executive to drive the marketing strategies and initiatives that promote our web3 solutions and communicate our value proposition to target audiences.
If you are passionate and enthusiastic about the web3 industry, come and join our team!
Responsibilities
- Develop and execute comprehensive marketing strategies to promote our web3 products and services.
- Conduct market research to identify target markets, understand customer needs, and develop buyer personas.
- Collaborate with the product team to define and refine value propositions and messaging aligned with our web3 solutions.
- Create and manage marketing campaigns across various channels, including social media, email marketing, content marketing, influencer partnerships, and community engagement.
- Drive brand awareness and thought leadership in the web3 space through content creation, thought pieces, blog posts, and speaking engagements.
- Monitor and analyze marketing performance metrics, leveraging data to optimize campaigns and drive continuous improvement.
- Stay up to date with the latest trends, developments, and best practices in web3 marketing and decentralized technologies.
- Support event marketing efforts, including industry conferences, meetups, and virtual events.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1+ years of experience in marketing roles, preferably within the blockchain industry. Fresh graduates are also welcomed.
- Understanding of the web3 ecosystem.
- Experience in developing and executing successful marketing strategies and campaigns.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.
- Strong project management skills with the ability to handle multiple priorities and meet deadlines.
- Self-motivated, proactive, and able to work effectively both independently and as part of a team.
- Passion for decentralized technologies and a desire to contribute to the web3 ecosystem
