Web3 Marketing Manager

Develop go-to-market strategies tailored to the unique cultural and market dynamics of Vietnam, India, and Pakistan to maximize product awareness and adoption.

Design and execute integrated marketing campaigns across multiple channels including digital, social media, influencer marketing, events, and partnerships to generate quality lead volume.

Collaborate closely with product and engineering teams to deeply understand the prediction market offering and effectively communicate its value proposition.

Analyze market trends, consumer behavior, and campaign performance data to continuously optimize marketing tactics and ROI.

Manage marketing budget allocation across channels and initiatives to drive efficient spend and acquire new users at target acquisition costs.

Build and foster relationships with key media publications, influencers, and industry partners in target markets to amplify reach.

Recruit, lead, and mentor a high-performing marketing team across content, digital, and growth disciplines.

Requirements:

5+ years of marketing experience, preferably in a high-growth technology company operating in Vietnam, India, or Pakistan

Proven track record of successfully launching new products/services and driving user acquisition through innovative marketing strategies

Strong data orientation with the ability to leverage data and analytics to guide decision making

Exceptional communication skills to articulate product positioning and value across cultures

Entrepreneurial mindset with the drive and resourcefulness to thrive in a fast-paced startup environment

Fluency in English and local languages of target markets is a strong plus

Experience in fintech, online trading platforms, or prediction markets is preferred