Location: Hanoi, Vietnam
Report to: CEO
Type of job: Full-time, On-site
ABOUT SKYBULL
Skybull Gaming Studio is a dynamic and forward-thinking game development and publishing company dedicated to creating groundbreaking gaming experiences. As we expand into the Web3 gaming industry, we are looking for a Web3 Marketing Manager to lead our marketing efforts in this emerging sector.
This role is ideal for someone with a strong background in Web3, blockchain gaming, and community-driven marketing strategies. If you are passionate about gaming, NFTs, and the intersection of blockchain technology with entertainment, wed love to have you on board!
MAIN RESPONSIBILITIES
Web3 game publishing & marketing strategy
- Develop and execute go-to-market strategies for launching Web3 games
Community building & engagement
- Grow and manage online communities on Discord, Twitter, Telegram, and Web3-native platforms
- Develop engagement strategies to retain and activate users in crypto, NFT, and gaming communities
- Partner with influencers, guilds, DAOs, and KOLs in the blockchain gaming space
Partnership & growth hacking
- Collaborate with blockchain ecosystems and NFT marketplaces to increase game visibility
- Develop and execute collaborations, co-marketing campaigns, and PR initiatives with Web3 projects
- Experiment with growth hacking tactics to acquire and retain blockchain gamers
Performance marketing & analytics
- Plan and execute data-driven digital marketing campaigns across paid and organic channels
- Optimize SEO, PPC, influencer marketing, and content strategies to increase game adoption
- Track and analyze KPIs, including user acquisition costs, engagement rates, and retention metrics
- Continuously test and optimize marketing funnels for conversion and monetization
Content & branding
- Develop engaging content tailored for the Web3 gaming audience
- Work with designers to create NFT artwork, promotional videos, and interactive content
- Establish a strong brand presence and thought leadership within the blockchain gaming ecosystem
REQUIREMENTS:
- Minimum 3 years of experience in gaming marketing, Web3 marketing, or blockchain-related marketing
- Use English at a professional level
- Experience in launching blockchain games, NFT projects, or DeFi platforms is a plus
- Strong understanding of crypto gaming, NFTs, GameFi, and Web3 ecosystems
- Proven experience managing Discord, Twitter, Telegram, and other Web3-native platforms
- Experience in growth hacking, digital advertising, and influencer partnerships
- Proficiency in data analytics
- Knowledge of SEO, paid advertising, user acquisition strategies, and funnel optimization
- Experience with Google Ads, Facebook Ads, Web3-specific ad networks, and tracking tools
- Understanding of Web3 community-driven decision-making
COMPENSATION
- Salary: up to 1,500 USD (gross)
- Salary review 2 times/year
- Work equipment provided
- Work 05 days/week (Off Saturday and Sunday)
- 2-months probation, receive 85% of official salary
- Healthcare insurance
- Participate in team building and annual travel with the Company
- Social insurance and leave benefits according to the provisions of law
OTHER BENEFITS
- Young, dynamic, friendly environment;
- Improve professional expertise, understand more about the fields related to game production;
